The company carries forward the philosophy of "striving for innovation, aiming at growing into a powerful company, acting in a modest and practical manner and pursuing far-reaching goals"; and is committed to carrying out prominent operation and management to realize the balanced and sustained development between quality and benefits. We also promote the progress of the industry and social economic development with leading innovative ability, to establish an image of a responsible and trustworthy social citizen and an outstanding corporate citizen.
Our Mission:To build an internationalized financial institution with diversified products, first-rate service, prominent abilities, and eminent brands and become an outstanding enterprise that wins the trust of the clients, the respect of the society, the satisfaction from the shareholders, and the pride from the employees.