On December 5, Interband, a world-leading comprehensive brand strategy consultation and design group, published in Beijing the 2012 Best Chinese Brand Value Bulletin. The CMS ranked the 38^th with a brand value of RMB 3.163 billion. This is the third time that CMS has been selected into the Best Chinese Brand Value Top 50 of the Year after the successful selections in 2010 and 2011.

To most of the domestic financial enterprises, brand building and management are still in the exploration stage. The CMS started brand building and management work from 2004. On the basis of systematically sorting out its own brands, the CMS established its unique brand architecture strategy and development platform. Brand core contact points are drawn up based on the analysis of customers' behavioral habits and the brand development platform. The CMS also establishes corresponding exhibition strategy for brand communication strategy and tactics and custom contact interface to ensure the systematic and consistent features of the customer’s brand experience at different interfaces or contact points.

After years of exploration and construction, the CMS's brand management shows initial effect. According to the Nielsen's survey results, the CMS's ranking have gone upward for three consecutive years and taken a leading place in the industry in terms of brand indexes like brand recognition and brand value index (including comprehensive factors such as reputation and brand use rate). In 2007, the CMS ranked the fourth and the second among the 10 celebrated domestic securities companies in terms of brand recognition and brand value, respectively. In 2008, 2009, and 2011, the company recognition and band value stayed on the top place in the industry. Besides, the CMS has also won the awards such as 2007 Top 30 Brands of the Chinese Nation, 2008 Securities Company of the Year of the China Business News CFV Annual Financial Brand Value Bulletin, and 2009 Award of the Securities Company with the Highest Investor Satisfaction sponsored by HEXUN.com.