The Consumption and Retail session of the 2011 China Merchants Securities Forum was held in Shanghai on September 2. Yang Kun, President of China Merchants Securities, mentioned in her opening speech that the world economy was still confronted with major uncertainties, to maintain the sustainable and vigorous growth in such an environment, it is necessary to focus on boosting domestic demand. Because of that, consumption is the most concern of people. Therefore, we chose Shanghai, the city striving to be an international business center, as the place to hold the China Merchants Securities Forum to discuss about the quantitative and qualitative changes of the mass consumption in the next 10 years.

Guests of honor are authoritative industry experts and management executives who came from many outstanding enterprises, like Haier, Hisense, Unilever, L’Oreal, Shuanghui, Bright Diary, Mark Fairwhale and Taobao Mall, covered a various industries such as daily health, food and beverage, textile and clothes, home appliance and commercial and retail.

The guests had in-depth discussions on the opportunities and challenges faced by China’s consumer product industry, the performance of the core competitiveness of China’s consumer product enterprises and whether a world-class consumer product company can emerge in China in the next ten years. They shared opinions on the advantages and disadvantages of the existing sales patterns, the impact of e-commerce on traditional channels and how e-commerce is combined with traditional channels and whether a worldwide circulation enterprise can emerge from China's retail industry in the next decade.