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Campus Elite Campaign

The "CMS Campus Elite Campaign" is a large public interest event sponsored by China Merchants Securities. The event aims to foster the awareness of the citizens to manage their wealth and improve their wealth management ability. It is implemented specifically through campus lectures and virtual wealth management experiencing contests. The CMS Campus Elite Scholarship has been established to call for and stimulate more students to pay attention to wealth management and improve their financial intelligence quotient through actual operations. These activities can help them to adapt themselves better to social development and handle social stress well after they graduate from college. The event provides a platform for the students to broaden their view and exert their talents. It encourages college students to apply their expertise in practical operations and provides more advantageous development conditions to the students having eminent abilities.

Since the start of the campaign in 2010, altogether over 10,000 students from many colleges and universities nationwide have been attracted to it and participate in relevant events. The "Campus Lecture" has been to the Tsinghua University, the Peking University, the Tianjin University, the Shanghai Jiaotong University, the Shanghai Fudan University, the China Renmin University, the Xi'an Jiaotong University, the Wuhan University, the Zhongshan University, the Jinan University and the Zhejiang University. Wherever the lecture goes, people can feel the passion of college students about investment and wealth management. The "Wealth Management Experiencing Competition" provides the students with an opportunity to simulate investment operations mainly on the platform of the Internet. The top 30 students who achieve the highest returns in a stipulated period will win scholarships and grants as a prize to encourage their efforts.